Product Launches. Meetings. Annual Day Celebrations. Award Ceremonies. Celebrity Appearances. Annual Bashes. Award nights. Incentive programmes. Induction programmes. Farewell events…Name it. And we do it.

Meetings bring people together in one place for the purposes of sharing information and discussing and solving problems. Meeting attendance can range from ten to thousands of people.During a meeting, there will usually be food and beverage served. Meeting times vary depending on the meeting type.Most of the time, meetings refer to corporate meetings which are held by companies in the following ways:Board Meetings – Meetings of the board of the directors of a corporation, usually held annually.Management Meetings – The managers from different regions of a corporation meet when necessary to make decisions for the corporation.Shareholder Meetings – Investors who own a share in a company meet quarterly.Training Seminars – A company conducts these to train employees when needed.

Meetings with Partners, Suppliers and Clients – A gathering to discuss business deals, usually held with little prior notice.

Product launches – Usually a meeting with clients, the public, and journalists and

reporters when new products are

announced on the market.

Strategic planning – Managers meeting with employees to discuss the future of the company.

Retreats – The entire company staff spends a day or two together to participate in team-building activities, training seminars and strategic planning sessions.


Incentive travel is a management tool for rewarding and motivating sales representatives, dealers, distributors, production workers, support staff, and in some cases, customers. The company rewards sales representatives who reach sales targets by sending them on trips.Usually, the incentive trip comes with hotel stays, tour packages and planned activities such as dinners, parties and games. Basically, incentive travel does not have any business-related activity.

Factors behind Incentive Travel Decisions

Incentive Budget Economy – How strong is the economy in the country in which the sponsoring group is headquartered?

Buying Power – Strength of the exchange rate in the countries being considered as the destination for the trip.

Political Climate – Travel alert for destinations with political turmoil.

Safety and Security – Terrorist alert levels after the 911 incident.

Value – How do facilities and services compare with other choices of destination?

Uniqueness of experience – Takes into consideration whether these participants have experienced this type of trip before.


Similar to meetings, conventions are gatherings of people with common objectives, organized to exchange ideas, views and information of common interest to the group. An organization, usually an association, will organize a convention each year with a theme related to the organization’s topic. Those interested in registering for the convention can pay the association a fee for all the sessions, discussions, food and beverage, dinners, and site visits. In particular, conventions consist of a variety of events include congresses (large-scale regular trade gatherings ), conferences (small scale gatherings aimed at information sharing), confexes (Conferences with small exhibition attached), and one to one events (premium networking). All conventions can be organized into different levels: international, national, regional.

The major differences between a meetings and conventions is that a convention:

Is a large event often lasting for several days and involving a social programme.

Is organized by associations.

Usually conducted once a year.

Generates income for the association.

Considerable amount of time spent on site selection of the convention.


Exhibitions are activities organized to show new products, services and information to people who have an interest in them, such as potential customers or buyers. The company showing their new products, the exhibitor, typically rents an area from the organizer and sets up a booth to meet with potential buyers. The buyers or the public need an invitation or a ticket to be allowed into the exhibition.


Get sales leads

New product introduction

Build a network for influential contacts

Gather latest information about the competitors

Build the company’s image

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